Funky Frenchie Foods

80’s/90’s/00’s theme'd food venue. What I did: UX Research/Design

Client
Funky Frenchie
Date
7.30.19
Based In
LA, CA
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The Challenge

Help align brand + content with clear concise user flow & make it a seamless experience for users to view their menu and order.

Product Design Process

1. Product/site definition

  • Stakeholder research: interview key decision makers to gather insights about business goals.
  • Value proposition discovery: thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it (what the product will be and how to match user and business needs)
  • Concept sketching: creating an early low-fidelity mockup of the future product (usually 1st draft wireframe)

2. Product/site research

  • Individual detailed interviews: acquire qualitative data about the target audience, discover necessary details like: their needs, wants, fears, motivations, and behavior
  • Competitor research: this helps me understand industry standards and identify opportunities for the product within its particular niche (if any)

3. Analysis

  • Create user personas: these will serve to represent realistic data buckets of your target audience that have helpful details of the person like gender, age, motivations, etc
  • Create user stories: helps me understand the product/service interactions from the user’s point of view
  • Storyboarding: allows the team to connect user personas and user stories; in essence, a story about a user interacting with the product

4. Design

  • Create wireframes: laying out the basic structure of a future page, including the key elements and how they fit/flow together
  • Create prototypes: creating the simulation of the product; may be low-fidelity (with clickable wireframes) to high-fidelity (fully coded prototypes - full UI/Visual Design).
  • Create design specification: unite all of the visual design assets/motifs/elements required for developers to turn prototypes into a working product
  • Assemble design system: if a large project, will typically create a system of components, patterns, and styles that help both designers and developers stay on the same page regarding the design

5. Testing

  • Test session(s): execute user testing sessions with people who represent your target audience including moderated/unmoderated usability testing, focus groups, beta testing, A/B testing, etc
  • Survey(s): capture both quantitative and qualitative information from real-world users; asking questions like “what part of the product do you dislike?” & getting/using the responses to enhance UX
  • Analytics: use quantitative data (clicks, navigation/load time, frequent search queries, etc) to uncover how users interact with your product & then use that info to either modify and adapt elements to make beneficial & most importantly meaningful changes