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Hey 👋🏻, I'm Abel —
I design goal & research-driven products.
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Stakeholder Interviews
Talking with the folks who matter the most to your business. Ask questions like: what do you look for first? Is anything missing? What works well currently?
Competitor Analysis
Finding the strengths and weaknesses in your competitors’ products. Discover what users like best for the industry.
Quantitative Research
Test theories about people's behaviors and attitudes based on numerical and statistical evidence. Things like analytics from Google; how often people search for certain terms.
Qualitative Research
Focus on understanding the why, as in, why users behave the way they do or why they need or want a certain product to work in a particular way.
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expertise
Designing with all your goals in mind
I have a strong skillset in executing the UX & UI processes in a project. The work I do means understanding your business &Â industry, researching best practices and asking questions to know what your customers/audience need from your website. From content creation to low/high fidelity design, I develop a unique strategy that helps your business succeed.
process
The key steps to informed & data-backed design. Smarter product for proper growth.
01.
Product Definition
Value proposition discovery: thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it.
02.
02.
Research
Product Research
Individual detailed interviews: acquire qualitative & quantitative data about the target audience &Â in addition, competitor research.
03.
03.
Analyze
Research Analysis
Analyze research into buckets by creating user personas. Prioritize features with a MoSCoW analysis to ensure priorities are in order.
04.
04.
Design
Informed Design
Infuse research by creating solutions tailored to solve painpoints. Start with content, create sitemap, & move into wireframing.
testimonial
Kind words from my colleague
Kind words from our customers
“Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. “
Kind words from our customers
“Milestone helps me keep a clean, organized ledger that I can access anywhere. The UI is so intuitive that anyone can use it, without any knowledge on the system. I also love the financial reports!
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Kind words from our customers
“Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. “
technical skills
I work with all the best tools.
