Hi 👋🏻, I'm Abel —
I design & create goal and data-driven products.

I have 7 years of experience and design high-quality digital products that let your business thrive.
Project: KTMine | What I did: UX, UI
I perform deep analysis for every project — offering the most effective solutions.
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Stakeholder Interviews
Navigate interviews to gather an understanding of business requirements and constraints. Craft questions like: what are the most frequent problems and questions they hear from users?
Competitor Analysis
Finding the strengths and weaknesses in your competitors’ products. Discover what users like best for the product.
Quantitative Research
Test theories about people's behaviors and attitudes based on numerical and statistical evidence.
Qualitative Research
Focus on understanding the why, as in, why users behave the way they do or why they need or want a certain product to work in a particular way.

Designing with all your goals in mind

I have a strong skillset in delving into the UX & UI processes in a project. This involves understanding the purpose & data that results from interviewing stake holders, creating personas, driving initiatives through use of stories & planning/creating high quality interaction flows, sitemaps, wireframes, prototypes & other UX/UI deliverables. Here are some of the tools I'm proficient in:

The key steps to informed & data-backed design. Smarter product for proper growth.

Product Definition
Value proposition discovery: thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it.
Product Research
Individual detailed interviews: acquire qualitative & quantitative data about the target audience & in addition, competitor research.
Research Analysis
Analyze research into buckets by creating user personas. Prioritize features with a MoSCoW analysis to ensure priorities are in order.
Informed Design
Infuse research by creating solutions tailored to solve painpoints. Start with content, create sitemap, & move into wireframing.

Kind words from my colleague

"Abel is an extremely talented UX & UI designer and developer. He is a great team player who loves to solve problems and help out others. A unique blend of skills, with the creativity of a designer and the technical knowledge of a developer."
Jeremy Cookson
Sr. UI Designer, Logical Media Group
technical skills

I work with all the best tools.

Do you have a project in mind?Let's make something awesome together!